Gentle and Deep Cleansing. As I Am Rice Water Micellar Shampoo effectively removes build-up and impurities while preserving your hair’s natural oils. Rice Water Micellar Shampoo fortifies hair strands for an amazing look and feel. Moisturizes hair up to 21%. Strengthens hair up to 124%. Eases wet combing up to 55%. Improves wet detangling up…